The first rule of Fight Club: You do not talk about Fight Club.

Boxraw Sparring Club, on the other hand, is something you definitely should talk about, as the whole point of the format is to put shine on some of the best up-and-coming prospects out there.

The innovative platform makes its debut in Riyadh, Saudi Arabia, Friday at Kingdom Arena. With the Esports World Cup taking place the following day on DAZN PPV headlined by heavyweights Moses Itauma vs. Dillian Whyte, it’s making for a fun weekend of fights in Saudi Arabia.

For the uninitiated, Boxraw, a clothing company, uses a community-driven concept designed to strip boxing back to its purest form.

Fighters showcase their skills in front of elite promoters, managers and a global audience, while fans get an intimate, ringside view of high-quality sparring.

The idea is to strip away the razzle-dazzle of a big-time boxing show and focus on talent. There’s no winner, no loser; it’s about seeing what a fighter has got to offer.

Adding extra stakes, there’s also the small matter of His Excellency Turki Alalshikh showing up to attend the proceedings with an eye to placing the most impressive fighter on the night on the Canelo Alvarez-Terence Crawford card next month.

The card features standouts from grassroots to mid-level shows across the Middle East, with Arab fighters leading the way alongside talent from India, Ukraine, Uganda and more.

Jordanian boxer Bader Al-Dherat (12-0, 9 KOs), who has headlined shows such as "Rising Stars Arabia" in the UAE, is ready to seize his moment.

“Although it’s sparring, I’ll be treating this as if it’s a proper fight. There’s no winner or loser – but for me, personally, there is," he said. "If I’m not the best in the Middle East, why am I even doing this?

"My goal is to be a world champion and that I’m on the level of the big dogs.

"This event means the world to me. The lightweight division will have to start preparing when they see what I have in store on August 15th.”

Syrian cruiserweight contender Mohammed Bekdash (28-0, 24 KOs) also enters with a similar mindset.

“I’ve been training every day, very hard and want to prove that I’m the best," he said. " I’m ready to fight everyone and will be coming with all my power. I hope that [Alalshikh] takes a look at me and sees that I deserve to be on the biggest platform.”

For Faizan Anwar (20-0, 9 KOs), a 24-year-old Indian fighter creating a buzz in the Middle East, the appeal lies in the authenticity of the format.

“There’s no fluff. It’s all pure work," he said. "People can see a real story and how much heart you have. It’s raw.”

“There will be some big names in boxing sitting watching us due to the Esports World Cup card — the likes of Turki Alalshikh, Frank Warren and Eddie Hearn — and I want to show them what I’m capable of.”

There will also be competitions, giveaways, special guests, including Hamzah Sheeraz and Amir Khan, to name a few.