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Muhammad Ali graces the Wheaties box for the fourth time ahead of Prime Video’s upcoming scripted series “The Greatest,” which premieres November 4.
The limited-edition collector’s box features a double-sided design with Ali from his championship-winning fight against Sonny Liston in 1964, and actor Jaalen Best, who plays The Greatest in the new series.
Boxes can be purchased for $19.64 on the Wheaties website.
Ali became the first boxer to ever be featured on the box for the "Breakfast of Champions" in 1999. The boxing icon was also featured in 2012 and '21.
"For more than a century, Wheaties has stayed relevant by celebrating the athletes and cultural moments that matter to each generation,” Emilie Knox, vice president and business unit director for Wheaties, said in a statement.
“This moment, with the launch of this new series, gives us an opportunity to reintroduce Ali’s extraordinary legacy to audiences in a new way, while continuing to reinforce what it means to be a Wheaties champion.”
Read more about "The Greatest" in the November issue of Ring Magazine.
Legacy

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