As he embarks on another quest to wear a heavyweight belt, “The Gypsy King” will wear a series of flamboyant suits every step of the way, as has become customary in recent years.

You’ve certainly seen Fury’s flashy and colorful closet by now, which features art imitating life. The man responsible for the loud, eye-catching attire is Nav Salimian from the family-owned menswear fashion house, Claudio Lugli.

Salimian and the team are responsible for suiting up the 6-foot-9, 280-pounder with one-of-one patterns that fit Fury’s oversized personality and frame.

The relationship was first formed before Fury beat Wladimir Klitschko in 2015 and has blossomed ever since, with more than 100 custom creations that have complemented the aura-filled Fury’s decorated career.

“You need to have a certain personality and confidence to wear some of our outlandish prints, and Tyson Fury is the perfect partner and person for that,” Salimian told The Ring.

“Every suit he wears tells a story, and we really enjoy the opportunity and responsibility that Tyson has given us. We’ve done so many amazing things together, and there is a deep sense of loyalty.”

Salimian’s and Fury’s relationship has evolved past high-end fashion and fabrics, as he is considered an integral part of Team Fury and even handles his social and digital media portfolio.

For the matchup against Makhmudov, Salimian, along with his father Hoss, a master tailor, aim for another knockout look by draping Fury with a Netflix-inspired suit filled with iconic images of the heavyweight’s life and career inside old-school television sets.

The latest concoction will join a long line of unique looks that Salimian has created, and Fury has sported.

Below are three of Fury’s most memorable suits and the stories behind them, as shared by Salimian.

This suit is probably my personal favorite because that was the moment it all clicked. It was created for the Deontay Wilder rematch at a time when the rivalry had become incredibly intense. There was so much at stake that you’re looking for every possible advantage, however marginal. We weren’t just designing a suit; we were trying to get inside the mind of one of the most dangerous punchers in the sport.

Wilder thrives on presence and intimidation, so the thinking was, how do we disrupt that before a punch is even thrown? That suit became the first punch of the fight. We had been calling him a Big Dosser in the build-up, and it was getting a reaction, so we embedded that message directly into the fabric. It wasn’t subtle, and it wasn’t meant to be. It was there to provoke, to irritate, to stay in his head.

At the same time, it allowed Tyson’s personality to come through the suit in a very authentic way. It wasn’t forced; it was him. That’s really where the Gypsy King style started to take shape, where his identity, his humor, his confidence and his mindset were all being expressed through what he wore. There’s a reference point in what Conor McGregor did against Floyd Mayweather Jr., but this was our interpretation for boxing and for that specific rivalry.

What made it even more significant for me, personally, is that it was one of the first suits that really went viral and put us on the map as a print fashion house within the sport. It helped turn press conferences into spectacles and made people realize this wasn’t just clothing, it was narrative, entertainment and influence. That suit didn’t just belong to a fight; it marked the beginning of something much bigger.

This suit was a celebration of everything Fury has achieved in the sport. We wanted to create something that visually told the story of his dominance, so we embedded all of the belts into the design, symbolizing that moment in time where he stood at the very top of the heavyweight division.

This wasn’t just about aesthetics; it was about legacy. Tyson is the Gypsy King, a lineal champion, a man who has conquered the sport at the highest level, and we felt it was important to reflect that in a way the world could immediately understand.

When he wore that suit, he was quite literally adorned in his accomplishments. It was a reminder that we are witnessing one of the greats, someone who will be etched into the Hall of Fame and remembered for generations to come. This was about honoring a career, honoring the sacrifices, and showing that this is a fighter who has given his life to boxing and continues to do so. The lineal suit wasn’t just a piece of clothing; it was a statement.

This shirt was a tribute to boxing’s lineage and Tyson’s deep respect for the sport’s history. Fury is a true boxing historian; he understands the eras, the fighters, and the significance of those who came before him. So we wanted to create something that paid homage to the greats, names like Joe Frazier, Joe Louis, Mike Tyson, and George Foreman, fighters who defined their generations and shaped the heavyweight division.

The concept was to bring those eras together in one piece, almost like a visual Mount Rushmore of boxing, while placing Tyson within that same conversation. It was about acknowledging the past while signaling the present.

At that moment in time, Tyson was the lineal champion, and this shirt represented the passing of the torch, the transition from the legends of old to the emergence of the Gypsy King era. It also showed another side of Tyson, not just the fighter, but the student of the game, someone who lives and breathes boxing and expresses that knowledge and respect.

Keep up with Tyson Fury’s sense for fashion on Instagram on the following pages: @tysonfury; @navsta; @claudio_lugli.

Manouk Akopyan is The Ring’s lead writer. Follow him on X and Instagram: @ManoukAkopyan