Because while his appearance at UFC Freedom 250 might have looked like little more than a reasonably minor photo op, with no actual news announced, it represented another level of fame for one of British boxing's greatest adapters.

As he pointed out on social media, this was Fury's first visit to America since he stopped Deontay Wilder in their thrilling trilogy clash at Las Vegas' T-Mobile Arena on October 9, 2021. That was his fifth straight fight on US soil but, until Sunday, nothing.

Widespread reports have claimed that Fury was put on the so-called "banned list" of individuals unable to visit America due to their alleged links with former boxing adviser Daniel Kinahan. The Sun even reported that "The Gypsy King", a two-time world heavyweight champion, was twice blocked from boarding flights across the Atlantic because of it.

But on Sunday, not only was he back in the Land of the Free but was at the home of the President, rubbing shoulders with the likes of Mark Zuckerberg and, of course, Dana White.

"Just set foot on US soil," Fury said. "It has been five and a half years since I knocked out that big bum dosser Wilder and I'm back. The smell of freedom is in the air. Big shout out Turki Alalshikh for making this happen."

It is easy to forget, when you see Fury shaking hands with Donald Trump on the White House lawn, or spending time in a huge mansion during the second season of his very own Netflix series, just how far Fury has come.

Born into Britain's traveller community in the late 80s, life was never easy for the young Fury.

He was never the standout man as an amateur, losing on points to David Price aged 17 and missing out on a place with Team GB at the 2008 Olympics. He turned pro later that year but there was no crazy fanfare as he plotted his path through the early stages of his career under promoter Mick Hennessy.

Let's not forget many people still believe he was beaten by John McDermott in what was only his eighth fight as a professional in September 2009. He would put any doubts to bed with a ninth-round stoppage in their rematch nine months later but his route to the top was no cakewalk.

Of course the pace gathered and the titles came but there were very few picking him to beat Wladimir Klitschko in November 2015, especially out in Germany. Not only did he win, he completely outfoxed a toothless Klitschko to become the unified world heavyweight champion.

It remains perhaps the greatest single win of any active fighter right now.

Emotional and physical turmoil, bouts of depression, suicidal thoughts, battles with drink and drugs would all follow before a comeback nearly three years in the making.

Eventually that would lead him to the first of the three Wilder fights, a famous LA draw, which opened his door to America. In February 2019, he signed a $100m multi-fight deal with ESPN which was unheard of for British heavyweights of his generation. This was the work of a master adapter.

That deal helped transform Fury into one of the most recognizable figures in boxing and facilitate moments like Sunday night in Washington DC. A few hours later, he uploaded a picture of himself and Alalshikh together to his Instagram, with the caption "@Turki the promoter of the GK till I retire".

When that will be, or how his incredible story ends we still don't know, but it will make some film once all is said and done.

Just after 3pm in Ring B at Alexandra Palace's Great Hall, a teenager by the name of Jack Hatton beat Eesa Malik in the male youth under-57.5kg final at Haringey Box Cup.

As previewed by this column last week, the 17th edition of the tournament took place up at Ally Pally this weekend and, as always, there were stories at every turn.

But watching Jack, nephew of Ricky, steered to the title by his father Matthew, the former Canelo Alvarez opponent, felt like a poignant one given what the family has been through since the death of the British boxing icon last year.

The finals took place on Sunday, meaning the five rings that greeted the boxers on Friday afternoon were reduced to three by Sunday, with only a few spectators watching Hatton do the business.

As a long, rangey southpaw, he is very different to his uncle, his dad and even cousin Campbell. But based on his performance against Malik, the family are not yet done in boxing.

However, the performance of the day in my eyes came from young Jaylen Howell, who beat Ahmed Mohamoud in the senior 55kg final. Representing Ropes & Glory, the club which produced Moses Itauma, Howell produced a masterful display to claim a unanimous decision and the gold. “That’s my son!” His elated dad roared from ringside as the teenager picked his opponent apart. Remember the name.

One interested spectator at Haringey Box Cup was none other than former undisputed junior featherweight champion Ellie Scotney.

It is now more than two months since she completed her set of belts with victory over Mayelli Flores at Kensington Olympia but there is still no sign of the car promised to her by promoter Jake Paul.

The former YouTuber who founded the company was so stunned that Scotney still uses public transport to get to training that he vowed to buy her a new motor should she become undisputed.

And on Sunday, in between bouts at Alexandra Palace, Scotney confirmed to this column that Paul is staying true to his word with car shopping expected to commence this week.